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At SBS, we believe a watch should reflect the person wearing it. Our collections bring together carefully selected components, distinctive designs and the freedom to personalise your timepiece. Whether you prefer something understated or a little more expressive, choice is part of our philosophy.

SBS Watches specialises in independently assembled and customised timepieces using a combination of compatible components and movements. Our watches are not official Seiko products, nor are we affiliated with or endorsed by Seiko or other watch manufacturers.

Absolutely. Customisation is at the heart of SBS. From dial colours and case finishes to bracelets and other design details, we can explore different combinations to create something that feels like yours. Have something specific in mind? Get in touch and tell us what you're envisioning.

Most of our collections feature automatic mechanical movements, powered by the natural movement of your wrist. Simply wear your watch regularly to keep it running. If left unworn, an automatic watch will eventually stop and may need winding and resetting. Some collections use quartz movements, which are battery-powered. The movement type will be specified on each product page.

We recommend keeping your watch away from swimming, showering and prolonged water exposure unless its individual water-resistance rating has been confirmed through appropriate testing. Although certain components may be designed for water resistance, this does not automatically guarantee the finished watch is waterproof.

Our estimated assembly and delivery time is 9–15 working days from purchase, unless a different timeframe is agreed before ordering. Working days exclude weekends and UK bank holidays.

Delivery is free across the UK. Delivery to supported European destinations costs £8.99 per order; select your country at checkout to confirm availability. For other destinations, contact us before ordering. Applicable import duties, taxes and customs handling fees not collected at checkout are payable by the customer.

Returns depend on the circumstances of your purchase, including whether the watch was customised or personalised. Please refer to our Returns Policy for full details. Your statutory consumer rights remain unaffected.

We want you to feel confident in your purchase. If you experience a problem with your watch, contact us with your order details and a description of the issue so we can assess it and explain the available options. Your statutory consumer rights remain unaffected.

A little care goes a long way. Keep your watch clean using a soft, dry cloth, avoid unnecessary impacts and exposure to chemicals, and store it somewhere safe when not in use. For automatic watches, regular wear helps maintain the power reserve.