FIND YOUR WATCH

From timeless classics to bold statement pieces, explore the SBS collections and find a design that feels like yours.

Or contact us to curate your very own piece!

All Collections

Over 200+ Models available!

Datejust

The do-it-all watch. Smart enough to dress up, easy enough to wear every day, with plenty of dial and finish combinations to choose from

Daytona

Built around the chronograph look – three sub-dials, tachymeter bezel and a sportier feel from every angle.

Day-Date

For when you want a little more presence on the wrist. Day and date display, classic proportions and some of our standout colour combinations

GMT Master

A travel-inspired design made for those who like a busier, more colourful sports watch. The two-tone bezel and GMT hand give this collection its signature look

Aquanaut

Relaxed, modern and versatile – built for a sportier everyday look. Paired with a rubber strap for an easy-going fit and feel

Submariner

The classic dive-watch formula: rotating bezel, highly legible dial and a design that works with just about anything

Nautilus

Slim, rounded and instantly recognisable. Available in classic dial layouts as well as limited edition open-heart versions that put the movement on show

Yachtmaster

Dive-watch influence with a softer, more polished edge. A good middle ground between sporty and refined

Royal Oak

Integrated, architectural and unapologetically bold. Built around an unmistakable silhouette

Oyster Perpetual

Clean, colourful and refreshingly uncomplicated, with plenty of personality. Go simple or go celebrate!

Santos

Sharp unmistakeable geometry and exposed details give this collection its distinctive character

Arabic Dials

Traditional Arabic numerals meet contemporary watch design for a distinctive look with cultural character. Available across a growing range of colours and finishes

Seamaster

Dive-inspired styling with a bold, technical look made for everyday wear

Explorer

Understated and adventure-inspired, keeping things clean, legible and functional A straightforward sports-watch design for anyone who prefers things a little less busy